Virality is a science. One viral video can be luck. 35 million views is a method. I find the sentence people stop for, then build the system that says it every week: your channels, your founders, and creators whose audience already listens.
11.9M of them on one viral hit. Hooks, short-form video and talking heads, on Instagram and TikTok.
Before the first post: the one thing you want people to repeat about your product.
Most videos are lost before the second word. We write for that second first.
A format your team can film every week, on a phone, without me.
What to say, how to film it, and how to keep going after the third video.
Most brands don’t need more content. They need less, and better. I score every post and every page, so you know what to do with each one.
Your posts next to your competitors’: what they post, what works for them, and the gap you can take.
Traffic, rankings, AI-answer visibility and conversions, page by page.
A decision for each one, so the good ones get stronger and the dead ones stop dragging the rest down.
What to film, write and publish, in order, from what your customers actually watch and search.
For Linkie, I landed some of the biggest creators who now have Linkie in their bio. Here’s how.
Not the biggest names: the ones whose audience is your customer. The numbers before the first message.
A brief that gives them the point and leaves them the voice, so it sounds like them, not like an ad.
Timed with the page and the offer, so the attention lands somewhere.
Clicks, sign-ups and paying users per creator. Keep the ones who sell.
An AI startup that matches people with therapists who share their culture and language. I grew their TikTok, with videos at 89K, 74K and 56K views, and did the positioning, so people understood what it was before they tried it.
An online Albanian course, for A1 to B2 learners. I grew its TikTok from zero to 2,000 followers in 3 months, with 5 videos past 100K views.
Albania's own ride-hailing app, growing into a super app for getting around. I made its most viral posts: 16 reels, about 148K views, the best at 50K. Then trained the team to keep going.
Product videos and marketing campaigns for Linkie, plus some of the biggest creators who now have Linkie in their bio.
Bring one growth problem: positioning, a launch, a site that doesn’t convert, or a new market. You leave with what I’d do first.