SaaS
Linkie
Up against a giant with 70 million users. I sharpened the positioning and the messaging, then took it everywhere: the site, the campaigns and the creators. With the Publer team.
positioningmessagingcampaigns
Positioning, then the pages that sell it.
Most products don’t have a traffic problem. They have a sentence problem. I find who it’s for and why they pay, then build the pages, offers and tests that turn a visit into a customer.
8.5xyearly revenue at Bike Tirana, in 3 years
High‑ticketleads for TriStone in LA, after the positioning and the new site
€10my first sale. Every sale since started with the same question: why would they pay?
Who it’s for. Why they pay.
Positioning
Who it’s for
The customer who needs it most, what they use today, and why you win. Written down, tested, agreed.
Messaging
The one sentence
The line on the home page, in the ads and in the founder’s mouth. The same words everywhere.
Go-to-market
Where to start
The first market, the first channel and the first hundred customers, before the budget goes anywhere.
CRO
Pages that sell
Home, landing and pricing pages built to convert, then tested until they do.
Conversion rate optimization. More customers, same traffic.
Buying more traffic is the expensive fix. First I find where visitors drop off, then fix the message, the page and the offer.
Week 1
Find the leak
Analytics, session recordings and real customer calls: where people leave, and what they came for.
Week 2
Fix the message
The headline, the proof and the offer, rewritten for the customer you actually want.
Then
Test it
One change at a time, on the pages that carry the money: home, landing, pricing, checkout.
Monthly
Keep what wins
What moved the conversion rate, what didn’t, and what we test next.
Positioning in the wild.
2026 → now
Construction · LA
TriStone
A Los Angeles general contractor. I learned how construction is bought, then wrote the positioning and the brand messaging, and built the home page around them. Now the site brings leads for high-ticket projects.
positioningbrand messaginghigh-ticket leads
Health tech
Bliss
Therapists for Albanians, matched by culture and language. I did the positioning so people understood what it was before they tried it, and now for the AI platform they launch next.
positioningAI productlaunch
Café · Tirana
Nöje
Specialty coffee in Tirana. Brand positioning and the website.
positioningwebsite
Mine
Bike Tirana
One bike in 2024. Marketplaces for discovery, the website for margin, and the price set to fill the calendar. 8.5x yearly revenue in 3 years.
pricingdistribution8.5x revenue
Is your product hard to explain?
For founders
Book 15 minutes.
Bring one growth problem: positioning, a launch, a site that doesn’t convert, or a new market. You leave with what I’d do first.