Yes. And if you've posted fewer than 10 reels, you don't get an opinion on what works yet.
"Quality over quantity" is the most comfortable advice in marketing. It sounds wise, and it lets you post four times a year. I mostly hear it from brands and creators who haven't posted enough to know what quality even looks like for their audience.
You can't judge a video you haven't made
Every post is a test. Why did that one do badly? What if the hook goes here? What if it goes there? What if I try a completely different kind of video? You only get answers by posting. Ten reels isn't a sample. It's a guess.
That's why I post as much as I can. Not because every post will hit. Because I want to find out which kind does. The clip this note comes from went through six versions in about 13 hours: the first had music that didn't fit, the third was the one I loved, and I still pushed it further.
What the platforms say
You don't have to take my word for it. Here's what the people who run the feeds, and the people who build the posting tools, put in writing.
| Source | What they say |
|---|---|
| TikTok, Creator Academy | Publishers who post multiple times a day see more views and more exposure on the For You feed. Their advice: set a daily target you can actually hit. |
| LinkedIn, Pages best practices | Companies that post weekly see twice the engagement. That's their bar for companies. Most people don't clear it. |
| Publer, trial reels guide (Feb 2026) | "Posting more Trial Reels increases the number of tests you run." |
None of them say quality doesn't matter. All of them say the same thing underneath: the people who show up more often get more chances to be seen. Check me.
The part the "post more" crowd skips
Not everyone agrees. YouTube's Shorts team has said there's no magic number and pushed creators toward fewer, better videos. Even Publer's own LinkedIn guide lands on three to five posts a week, not seven.
And posting more doesn't make your average video better. It gives you more shots at the one that breaks out. I'm fine with that, because that's the whole game. My biggest video has 11.9 million views. I didn't plan it. I posted enough times for it to happen.
Daily also burns people out. In a Billion Dollar Boy survey of 1,000 creators in the US and UK (July 2025), 52% said they'd had burnout and 37% had thought about quitting. If posting daily means you stop in March, post three times a week and don't stop.
Quality is what you find on post 40. Not something you plan on post 1.
Posting every day without posting garbage
On Instagram, use trial reels. They go to people who don't follow you first, so a weird hook doesn't land on your followers' feed. Cut one recording into several posts: this one is 35 seconds from a single panel clip. Write the first second before anything else. And keep a note of what you changed and what happened, or you're posting every day and learning nothing.
What I still can't tell you is where daily stops paying and starts costing. I haven't hit that wall yet. When I do, I'll write about it.